David Ogilvy: An Autobiography (Trailblazers) [Hardcover] Ogilvy, David

David Ogilvy: An Autobiography (Trailblazers) [Hardcover] Ogilvy, David

A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed as a farmer and becomea successful businessman. Why not follow in his footsteps? Why notstart an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, hemore than made up for with intelligence, talent, and ingenuity. Hebecame the quintessential ad man, a revolutionary whose impact onhis profession still reverberates today. His brilliant campaignswent beyond successful advertising, giving rise to such pop cultureicons as the famous Hathaway shirt man with his trademark blackeyepatch. His client list runs the gamut from Rolls Royce to SearsRoebuck, Campbell's Soup to Merrill Lynch, IBM to the governmentsof Britain, France, and the United States. How did a young man who had known poverty as a child in England,worked as a cook in Paris, and once sold stoves to nuns in Scotlandclimb to the pinnacle of the fast-paced, fiercely competitive worldof advertising? Long before storming Madison Avenue, David Ogilvy'slife had already had its share of colorful experiences andadventure. Now, this updated edition of David Ogilvy'sautobiography presents his extraordinary life story and its manyfascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (BeatrixPotter's uncle lived next door, and his niece was a frequentvisitor). His father was a classical scholar who had played rugbyfor Cambridge. "My father . . . did his best to make me as strongand brainy as himself. When I was six, he required that I shoulddrink a tumbler of raw bl