Strategic Management: Concepts and Applications (McGraw-Hill Series in — Good
Strategic Management: Concepts and Applications (McGraw-Hill Series in — Good
Description
Strategic Management: Concepts and Applications (McGraw-Hill Series in
For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.
Condition: Good
The book is in solid, readable condition with some signs of wear on the cover and pages. There may be light creases or minor markings, but no significant tears or missing pages. The binding is intact, and there may be minimal underlining, highlighting, or margin notes.
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