Golden Legacy By Marcus Leonard S [Hardcover]

Back in print the fascinating history of Little Golden Books in celebration of their 75th anniversary in 2017 With a Foreword by Eric Carle Eminent children s historian Leonard Marcus Golden Legacy chronicles the fascinating story of the creation marketing and worldwide impact of Little Golden Books the most popular children s books of all time Launched during the dark days of WWII Golden Books such as The Poky Little Puppy were an instant sensation Hallmarked by their superlative quality yet affordable to nearly all they changed the cultural landscape and mirrored our changing postwar culture the powerful influence of television the post Sputnik renaissance in American science education and the birth of the civil rights movement Lavishly illustrated with the iconic Golden Book covers and colorful artwork generations of children have pored over Golden Legacy is a compelling tale of mavericks innovators and renowned authors and illustrators a stirring celebration of the humble books in which we scrawled our names with the cardboard cover and the shiny gold foil spine THE YEAR 2007 marks the 65th anniversary of a bold experiment the launch of the Little Golden Books during the dark days of World War II At a time when the literacy rate was not nearly as high as it is now and privation was felt by nearly all quality books for children would now be available at a price nearly everyone could afford 25 cents and sold where ordinary people shopped Golden Legacyis a lively history of a company a line of books the groundbreaking writers and artists who created them the clever mavericks who marketed and sold them and the cultural landscape that surrounded them

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